Àṣẹ
[ah- shay]
A Yourba word meaning power, command, and authority. The ability to make whatever one says happen. Often summarized as “so it is” or “so it certainly will be.”
Why is it so hard to take a few minutes for yourself? Why do we constantly feel guilty about taking time to relax? Creating a self-care ritual is almost impossible in a world where the grind does not stop. We at Àṣẹ Therapy understand that stress can lead to various mental, physical, and emotional issues and we believe that it is vital to relieve that stress in order to lead a more fulfilling life. What’s great about our products is that they’re so versatile. They can be used for so much more than just lighting up your room. Quite literally – our products light up your life by helping you turn any moment into a self-care ritual. Each and every one of our products are made with premium, all-natural ingredients that are safe for your skin and the environment, intentionally selected to create a luxe experience that is both calming and stimulating, giving you a spa like feeling that can be carried anywhere.
Àṣẹ Therapy was founded in 2021 by Shara Johnson, a Jamaican native raised in Jacksonville, FL. Shara is a multifaceted woman, to say the least, holding various accolades such as United States Army Veteran, Registered Nurse, and Licensed Realtor. Growing up, Shara always had a love for fragrances, never hesitating to help herself to her mother’s perfume collection, and lighting up all her candles after cleaning up Fridays after school. Year after year, Shara noticed that she was always in pursuit of another accomplishment to add to her list because there still felt like something was missing from her life, but what she found was that the only thing missing was balance.
Inspired by the belief that we are all connected through fragrances, Àṣẹ Therapy creates an alchemy of experiences; we believe that our environment not only affects how we feel but also how we live. It is time to reclaim your peace by breaking away from the constant grind, turning off distractions, and creating a space that strengthens your relationship with yourself. After you have reached every goal and it’s all said and done there comes a moment when there is nothing left to do but sit with yourself. Now is the time to nurture that relationship and turn your everyday routines into self-care rituals.